From 2006-2013 (seven years), Effoduh co-hosted Flava, the most popular radio programme in Nigeria at the time, which was syndicated to 103 stations and reached over 25 million weekly listeners. The show aimed squarely at raising sexual and reproductive health awareness and preventing the spread of HIV. For it, Effoduh travelled extensively around Nigeria engaging with youth and challenging stigma. In 2013, Effoduh moved to host Talk Your Own: Make Naija Better, a weekly BBC Media Action radio programme covering governance issues, which is syndicated across 150 stations. The show features interviews and discussions, and invites audience participation to improve awareness on governance. Focusing on topics around education, electricity, water and roads, Talk Your Own explores ways people can participate in governance decisions that affect their lives, including through engagement with leaders and government institutions, public petitions and legal protests. Thus, a broadcasting career which he begun as youth become a means for Effoduh to contribute to grass-roots empowerment across an entire region.
Meanwhile, Effoduh graduated from the University of Abuja with honours in 2010 and was admitted to the Nigerian Bar in 2012. He also graduated from the University of Oxford Masters in International Human Rights Law programme in 2016. He is an Assistant Director and a Fellow of the Council on African Security and Development; and founder of the Lawyers League for Minorities in Nigeria, an NGO of human rights lawyers that provide pro bono legal services to Nigerians who suffer discrimination and abuse based on their minority status.
Effoduh’s many media awards includes: African Broadcaster of the Year (2016); Africa Youth Choice Award for Human Rights and Advocacy (2015); Future Awards Prize for Best in Community Activism in Africa (2014); and Best Community Journalist, Nigeria Radio Awards (2012).